Paytm Mall said on Sunday that it will partner with over 10,000 kirana or loca
Paytm Mall said on Sunday that it will partner with over 10,000 kirana or local stores, small shops, and businesses for hyperlocal deliveries, joining a growing race amongst e-commerce firms to remain relevant amid the ongoing coronavirus (Covid-19) pandemic.
Its larger rivals- Amazon and Walmart-owned Flipkart – have also announced similar plans. Reliance JioMart’s partnership with WhatsApp is also a step in the same direction.
Paytm Mall has been investing in scaling its hyperlocal operations over the last few weeks and is now offering delivery of grocery essentials in more than 100 cities across the country and plans to scale it to more cities within the next few weeks.
“Paytm Mall has always advocated a 100 per cent marketplace model of operation against an inventory-led one as pursued by other major players. Our objective is to connect neighbourhood offline stores to interested customers far and wide…