An executive running Nordic shopping malls says he may have solved a problem t
An executive running Nordic shopping malls says he may have solved a problem that’s gnawed at online retailers for years, namely how to slash delivery costs for the “last mile” before a product reaches its buyer.
Citycon Oyj, which operates 40 malls across the Nordic countries and Estonia, is building a click-and-collect service that would allow consumers to shop the full array of a mall’s offerings on the web and pick up the goods from a convenient location, according to Chief Executive Officer F. Scott Ball.
Online shopping is “here to stay” and “there’s a real opportunity for us to parlay this and become the last-mile delivery answer,” Ball said in an interview in Stockholm.
A similar plan is afoot in the U.S., where mall operator Simon Property Group Inc. has been in talks with Amazon.com Inc. to turn some empty store space into Amazon fulfillment centers, according to a Dow Jones report. In Spain and Portugal, Merlin Properties Socimi SA sees city car parks doubling as overnight…